Pilot Pen x Elio

A co-branded campaign created to promote Disney & Pixar’s animated film Elio and Pilot Pen’s FriXion Clicker Erasable Pens. This multi-platform initiative included a custom commercial, Amazon storefront takeover, influencer marketing, and branded social content.

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Creative aligned Elio’s vibrant intergalactic world with the playful innovation of FriXion erasable pens, resulting in a cohesive visual identity across all campaign touchpoints. Campaign assets included a custom-designed Amazon storefront, and an influencer mailer with themed box, insert card, stickers, and Fandango movie ticket vouchers. Commercial contributions spanned storyboarding, on-set creative support, and post-production refinement. Campaign execution was managed collaboratively from concept through launch to ensure consistency, visibility, and retail alignment.