St. Dalfour x Emily in Paris

A licensing partnership that scaled from a single-SKU, e-commerce-only launch alongside Emily in Paris Season 4 to a multi-SKU global retail program in Year 2, expanding into brick-and-mortar and markets including (but not limited to) the United Kingdom, Portugal, Brazil, Germany, and Singapore alongside the release of Season 5.

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The licensed packaging blended St. Dalfour’s French heritage aesthetic with the playful tone of Emily in Paris, with the initial launch supported by influencer marketing, branded social content, and a co-branded influencer mailer with a themed insert card. The Year 2 expansion introduced 4-piece, 2-piece, and mini jar sets, along with new POS creative including branded shelf wobblers, a limited-edition porcelain spoon, a sticker sheet designed to enhance shelf appeal and consumer collectibility, and a second influencer campaign.