St. Dalfour x Emily in Paris

A licensing partnership created to promote St. Dalfour’s signature French fruit spreads alongside the release of Emily in Paris Season 4. The campaign featured a limited-edition co-branded gift set sold exclusively online, supported by influencer marketing and branded social content.

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The licensed product's packaging was designed to blend St. Dalfour’s heritage aesthetic with the playful tone of Emily in Paris, and was promoted with a co-branded influencer mailer with a themed insert card. The partnership was executed from concept through delivery and later expanded into multiple SKUs - including 4-piece, 2-piece, and mini jar sets - now rolling out to global retail across e-commerce and brick-and-mortar. Expansion efforts introduced new POS creative including branded shelf wobblers, a limited-edition porcelain spoon, and a sticker sheet designed to enhance shelf appeal and consumer collectibility.